A hand reaches out with a key and unlocks a door.
A ball boy rolls out a stack of basketballs, coach Nate McMillan scribbles some plays on a marker board and someone inserts a “LaMarcus Aldridge” nameplate atop a stall in the Trail Blazers’ locker room.
Ankles are taped, for the first time in months the Rose Garden lights are flipped on for basketball and — after a montage of several more scenes — a player wearing red and black warmups runs underneath a tunnel through a cloud of smoke, presumably headed for the arena floor.
Then, at the end of the 60-second television commercial, three simple words appear at the bottom of the screen: “We’re Locked In.”
The message is subtle but clear: The lockout is over. The Blazers are back. Get ready.
The commercial debuted Tuesday night in local markets and signaled the beginning of an aggressive campaign by the Blazers to not only remind fans the team is returning to the court but also to smooth over any ill-will that may have developed during the NBA’s 149-day lockout.